At Sensory Store, your baby’s safety and development are at the heart of everything we do.

As a mum and the founder of SensoryStore.ie, I know how important it is to feel confident about what your little one is playing with — especially in those precious early months. That’s why I want to take a moment to share what it really means when we say our toys are EC and EN71 compliant.

What Is EC and EN71 Compliance?

All toys sold in Ireland and across the EU must meet strict safety requirements — and for good reason. These rules ensure toys are safe, durable, and free from harmful chemicals.

At Sensory Store, all of our toys are:

• ✅ EC compliant – meaning they meet EU-wide safety, health, and environmental standards. You’ll see this reflected in the CE mark on our toys.

• ✅ EN71 certified – a European toy safety standard that covers:

  • Mechanical and physical safety (e.g. no choking hazards)

  • Flammability

  • Chemical safety (e.g. safe paints and materials)

Every Sensory Store toy is thoroughly tested and approved before reaching your hands — so you can relax knowing your baby is playing safely.

We Use the Same Manufacturer as Lovevery

We’re incredibly proud to partner with the same trusted manufacturer as Lovevery — a global leader in developmental play. This means you can expect the same high quality, thoughtful design, and attention to detail that parents love — but with a more personal, Irish touch.

Eco-Friendly from the Start

As a parent and passionate eco-conscious business owner, I’ve always believed that what’s good for our children should also be good for the planet.

That’s why our toys are made using:

• 🌿 FSC-certified wood (from responsibly managed forests)

• 🎨 Water-based, non-toxic paints (safe for little hands and mouths)

We’re committed to creating beautiful, sustainable products you can feel proud to bring into your home.

Why It Matters

When you choose a Sensory Store playkit, you're not just buying toys — you're investing in:

• Developmentally appropriate play

• Environmentally responsible choices

• Safe, certified products you can trust

Each box is designed to support your baby’s growth, encourage connection, and bring a little joy to everyday moments — all while meeting the highest EU safety standards.

Thank you for being here and trusting us with your baby’s early play experiences. If you ever have any questions, I’d be more than happy to help.

Warm wishes,
Gayle McHugh
Founder, SensoryStore.ie